From Tours to Transformation

Culinary & Destination Consulting

Strategy | Storytelling | Community Impact

Trusted partner to Destination Canada, Destination BC, and nearly 100 small businesses. Recognized for sustainable product innovation, stakeholder engagement, and measurable economic impact.

IMPACT + OUTCOMES

Chew On This Tasty Tours goes beyond culinary experiences—we create measurable impact. By connecting travellers to local businesses, chefs, and artisans, each tour generates direct economic benefits, fosters repeat visitation, and strengthens BC’s reputation as a world-class food destination.

Whether you’re a Destination Marketing Organization, grant funder, or regional partner, we’d love to collaborate to grow BC’s culinary tourism together.

Activate Untapped Areas

Bring overlooked spaces to life with curated, place-based experiences.

Boost Economic Resilience

Drive foot traffic, support SMEs, and generate sustainable visitor revenue.

Celebrate Local Culture

Design authentic culinary and cultural programming rooted in community identity.

Empower Tourism Stakeholders

Equip SMEs and partners with tools, storytelling, and alignment strategies.

Advance Sustainable Tourism

Embed regenerative practices and long-term value into every initiative.

past clients + collaborations

Destination Canada & Destination BC
Sustainable tourism recognition, national case studies, and culinary tourism leadership.

Discover Surrey, Tourism Langley, Discover Langley City, City of Maple Ridge, Tourism Ucluelet, Tourism Tofino
Culinary tourism strategy, product development, and destination storytelling.

Chilliwack Mural Festival & Fort Langley Jazz Festival
Strategic event integration and experience design to enhance visitor engagement.

Downtown BIAs + Chambers (District 1881, Downtown Chilliwack, Downtown Abbotsford Business Association, Tofino Chamber of Commerce, Ucluelet Chamber of Commerce)
Visitor activation strategies through story-led, place-based programming.

“She curates experiences with exceptional taste, making people happy while showcasing small businesses across multiple communities.”
— Mia Stainsby, Vancouver Sun & The Province

CONSULTING services

Experience + Program Design

Culinary festivals, chef-led events, and signature downtown discovery walks
Team-building and client appreciation programs for business events and group sales
Custom experience design tailored to community identity and goals

Stakeholder Engagement

Vendor and partner recruitment, public-private alignment
Cross-sector workshops and SME storytelling training
Facilitation of collaborative tourism ecosystems

Strategic Advisory

Culinary tourism development, placemaking, and experience audits
Destination readiness, visitor economy alignment, and growth strategy
Community-driven planning with measurable impact

Marketing + Storytelling

Brand narrative and voice development
Content strategy across digital, print, and social
FAM tour design and grant application storytelling

results that matter

Economic Growth: Helped 100+ SMEs expand through collaborative programs and new market access.
Sustainable Impact: Led award-winning projects recognized for regenerative tourism and community resilience.
Inclusive Community Building: Empowered local, Indigenous, and underrepresented voices through meaningful partnerships.
Proven Visitor Engagement: Designed standout events that drive foot traffic, media attention, and repeat visitation.

“Lise is well known for not only leading and coordinating tasting tours, but for developing strong partnerships and fostering long-lasting relationships throughout the community.”
— Barb Roberts, Tourism Abbotsford

Ready to Activate Your Destination’s Potential?

If you’re prepared to move from idea to implementation, let’s explore how strategic culinary tourism and place-based experience design can elevate your region.

Schedule a 15-Minute Strategy Call